Through MORE., USAT customers will be able to offer rewards and discount offers for products purchased at their cashless-enabled locations to build loyalty, repeat business and a greater understanding of their consumers' purchasing preferences. MORE., offered as an enhancement to USAT's comprehensive ePort Connect® service, is a byproduct of USAT's ongoing commitment to drive additional value for customers through every connection to its ePort Connect service.
MORE. enables USAT's customers to offer either a standard or customized reloadable card, giving their customers access to more rewards, moreexclusive offers and promotions and more discounts for future purchases at participating self-service machines.
In keeping with USAT's one-stop approach to service, the MORE. toolkit includes everything necessary to get started and contains a variety of marketing tools such as posters, postcards and coasters as well as prepaid cards. In addition, USAT's integrated mobile marketing app will give vending operators the ability to heighten the consumer experience, especially for today's growing smart phone-oriented generation.
Under the standard MORE. program, customers will receive a variety of marketing pieces including an initial supply of prepaid cards, a customer-friendly online registration portal (getmore.usatech.com) and access to a loyalty and prepaid campaign manager through their ePort Connect online reporting interface. USAT customers can also opt for an upgraded MORE. program that enables them to customize the web interface, cards and marketing materials with their company logo and colors.
"Our customers have been asking for a loyalty and prepaid solution that helps them differentiate their service and build repeat business," said Maeve McKenna Duska , USAT's vice president of marketing. "MORE. supports these opportunities. In contrast to a cash-only environment with no connection to the consumer, MORE. has the potential to drive new and repeat business through special incentives, ongoing communications, new product information and cash-back rewards. Owners and operators of self-service, unattended retail terminals can establish a meaningful, one-to-one relationship with the consumer, be proactive in drawing consumers in to purchase, and as a result, increase sales and satisfaction with the service."
According to the website of Consumer Insight Group, Inc. , a strategic marketing firm, consumers who buy three times, relatively quickly, are 67 percent more likely to become long-term, loyal customers. And, it notes that loyal customers can make up 55-70 percent of a single retailer's total sales. In addition, a blog by Kobie Marketing, Inc. , a loyalty service provider, indicates that 54 percent of consumers will consider increasing their purchases with a company for the rewards.
"Many of our customers are well aware of the opportunities a loyalty program can provide. As such, MORE. has been well received, with a handful of agreements already in place," continued Duska. "We believe that adding MORE. to all cashless-enabled locations is a smart investment that will appeal to today's consumer—an enhancement that can provide substantial upside in MORE. ways than one."
To speak with a USAT sales representative about MORE., call 1-800-633-0860 or email sales@usatech.com. For an overview of the program, visitwww.getmore.usatech.com/vendor.
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Forward-looking Statements:
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: All statements other than statements of historical fact included in this release, including without limitation, USAT's anticipated commercial availability and costing of its new generation products, programs, and services, are forward-looking statements. When used in this release, words such as "anticipate", "believe", "estimate", "expect", "intend", and similar expressions, as they relate to USAT or its management, identify forward-looking statements. Such forward-looking statements are based on the beliefs of USAT's management, as well as assumptions made by and information currently available to USAT's management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including but not limited to, business, financial market and economic conditions; USAT's ability to accurately predict future market conditions, consumer behavior and levels of cashless usage; the ability of USAT to obtain widespread commercial acceptance of its programs and services, including its loyalty and prepaid programs; whether, and to what extent, prepaid and loyalty programs will result in increased sales; and the possibility that all of the expected benefits from adoption of cashless payment and prepaid and loyalty programs, including any sales uplift, will not be realized by all customers, or will not be realized within the expected time period. Readers are cautioned not to place undue reliance on these forward-looking statements. Any forward-looking statement made by us in this release speaks only as of the date of this release. Unless required by law, USAT does not undertake to release publicly any revisions to these forward-looking statements to reflect future events or circumstances or to reflect the occurrence of unanticipated events.
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Source: USA Technologies, Inc.
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